Update: For whatever reasons, The Ultimate Wealth Package website is no longer active. It seems Mark Warren has moved on from his hugely popular product, leaving countless customers in the dust. I'll still provide my original review below...
“Get ready to start earning a full time income online working just part time from your computer,” says the author Mark Warren, on his sales page. The self-described millionaire claims his program will enable you to make “several hundred - even up to a thousand dollars per day - working just a few hours a week.” Sounds great, doesn’t it?
Warren asserts his product will deliver “access to my secret money making system.” He must really think that buyers want to get a hold of something “secret”: he repeats that word 16 times!
Two problems. One, the contents aren’t that “secret.” Two, the contents aren’t that good.
Warren does have information about the mostly well known money-making possibilities on the Internet, such as affiliate marketing, Google AdSense, eBay, and selling e-books. Unfortunately, his whole package is generally poorly written and poorly organized. Most of the time, the reader is unsure of where the text is going, and is forced to wade through repetitious meanderings.
The most clearly written and organized parts are written by others, such as the parts on AdSense and selling e-books. The AdSense one even features a Table of Contents that can actually take you to different sections.
Parts about newer areas of interest, such as MySpace, blogs, and data entry, are potentially intriguing, but still require more development. For example, the nature of the “data entry” work is not really described. He just provides a series of links (some don’t even work) that lead to companies who pay by the hour. Warren recommends you sign up for at least ten of these firms. Juggling so many different customers, even if you actually can get some to pay the $9.50 per hour mentioned, however, would result in a lot of effort for very little return.
Much of the information is not that interesting or useable. Warren makes the point that if you sell 100 sweaters on EBay for $15 each when you bought them $10 each, you will have realized a profit of 100 X $5 = $500. If you can buy them for $1 less each, than your profit will be $600, or $100 more. Reading this obvious point once seems belabored, but what does the reader find in two other sections of the Ultimate Wealth Package? You guessed it, those same sweaters!
Also annoying is that once the reader has purchased the initial offering, they are subjected to upselling, with the offer of the “VIP Membership” for an additional 40 bucks. Apparently, one-third of buyers of the first product, also buy the VIP upgrade. We didn’t bother.
If the initial product is the Ultimate Wealth Package, then you shouldn’t have to upgrade, should you? Our advice: point out the information about the extra product right at the beginning so the consumer knows beforehand. Or, better yet: package everything together right the start; then the product is more ethical and authoritative.
There is nothing wrong with the topics that Warren has selected; it is in the delivery and organization of the package that is the problem. Warren has a money making system selling his package and apparently does not care that the package is not that good. Furthermore, with affiliates earning 75% of the sales price as a commission, there are going to be an army of other people flogging the product as well.
The information in the Ultimate Wealth Package would not be of much use for anyone who has any experience in the field. Most likely the buyers are the novices who hope to cash in on the riches of the Internet. The sales pitch from Warren promises a lot: he says that he “makes millions on the Internet working only a few hours per week.”
As he himself admits in his Private Notes, “I would rather have a great sales page with an average product than a great product with an average sales page.”
There are testimonials. (As an incentive, Warren offers “$1000 in FREE Bonus Items” if one submits an email testimonial.) Interestingly, the testimonials seem to be mostly from those who have just purchased the product and are positively overwhelmed with what looks a pile of great information. “I can’t wait to get started,” says one. Adds another, “I am looking forward to seeing all the money roll in.”
What do the readers say after they have struggled to make sense of the poorly worded information that they would actually find inside the Ultimate Wealth Package? What would they say after they realize that the dream of making easy “millions” is just as one might have suspected, really too good to be true.
After all, in his part on affiliate marketing, Warren says, “Affiliate programs are hard. Don’t take it any other way. Making money with affiliate programs can be a pain in the butt.” He even estimates that of all those trying to make money as affiliates, “99% of them won’t make one sale.”
Warren could use some of his profits and develop a really good product. He could follow the advice in his own package, in the e-book part (authored by Jessie McCloud). As McCloud says: “Give your readers the facts, present them well, educate your readers and enrich their lives. If you can do this in two or three pages you will achieve the same results as if you did it in two or three hundred pages – your customers will still be happy and they will buy from you again.”
Warren knows how to market the Ultimate Wealth Package. But, he concentrates on the sizzle, not the steak. In the end, however, readers are the ones who are going to be asking, “Where’s the beef?”
